TY  - BOOK
AU  - Rao, Pramod (Ed.)
AU  - Wawge, Ravikant S (Ed.)
TI  - Managing 4ps of FMCG marketing: an introduction
SN  - 9788131411803
U1  - 658.81 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Case studies
Index
ER  -