Rao, Pramod (Ed.) <br/><br/>
Managing 4ps of FMCG marketing:  an introduction 
edited by Pramod Rao and Ravikant S Wawge. 
 - Hyderabad :  ICFAI,  2007. 
 - 220 p. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Case studies<br/>Index 
<br/><br/><label>ISBN: </label>9788131411803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.81  / RAO/MAN