TY  - BOOK
AU  - Warriar, Ravi (Ed.)
TI  - Marketing metrics : : models and applications
SN  - 9788131412718
U1  - 658.83 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents ;
Section 1. Marketing metrics : an introduction
Section 2. Implementing marketing metrics
Section 3. Linking metrics to financial consequences
Index
ER  -