Warriar, Ravi (Ed.) <br/><br/>
Marketing metrics :   models and applications 
edited by Ravi Warriar. 
 - Hyderabad :  ICFAI,  2008. 
 - 187 p. 
<br/><br/> Table of Contents ;<br/>Section 1. Marketing metrics : an introduction<br/>Section 2. Implementing marketing metrics<br/>Section 3. Linking metrics to financial consequences<br/>Index  
<br/><br/><label>ISBN: </label>9788131412718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83  / WAR/MAR