TY  - BOOK
AU  - Lindagren, Adam (Ed.)
AU  - Chaturvedi, B. M. (Ed.)
TI  - Relationship marketing: : an introduction
SN  - 8178813505
U1  - 658.812 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Introduction to relationship marketing
Section 2. Implementation of relationship marketing
Index
ER  -