Lindagren, Adam (Ed.) <br/><br/>
Relationship marketing:   an introduction 
edited by Adam Lindagren and B. M. Chaturvedi. 
 - Hyderabad :  ICFAI,  2004. 
 - 181 p. 
<br/><br/> Table of contents:<br/>Section 1. Introduction to relationship marketing<br/>Section 2. Implementation of relationship marketing<br/>Index 
<br/><br/><label>ISBN: </label>8178813505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / LIN/REL