TY  - BOOK
AU  - Garikaparthi, M. (Ed.)
TI  - ECRM : : concepts and cases 
SN  - 8178814803
U1  - 658.8120285 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Understanding eCRM
Section 2. eCRM process and tools
Section 3. Cases in eCRM
Appendix
Bibliography
Index
ER  -