Garikaparthi, M. (Ed.) <br/><br/>
ECRM :   concepts and cases  
edited by M. Garikaparthi. 
 - Hyderabad :  ICFAI,  2005. 
 - 270 p. 
<br/><br/> Table of contents:<br/>Section 1. Understanding eCRM<br/>Section 2. eCRM process and tools<br/>Section 3. Cases in eCRM<br/>Appendix<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>8178814803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8120285  / GAR/E