TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - Effective B2B marketing : : concepts and cases
SN  - 8178815001
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Effective B2B marketing
Section 2. Leveraging technology
Section 3. Challenges and trends
Section 4. Cases
Bibliography
Index
ER  -