Suresh, K. (Ed.) <br/><br/>
Effective B2B marketing :   concepts and cases 
edited by K. Suresh. 
 - Hyderabad :  ICFAI,  2005. 
 - 217 p. 
<br/><br/> Table of contents:<br/>Section 1. Effective B2B marketing<br/>Section 2. Leveraging technology<br/>Section 3. Challenges and trends<br/>Section 4. Cases<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>8178815001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SUR/EFF