Prasad, B. V. S. (Ed.)
Customer centric bussiness model : an introduction
edited by B. V. S. Prasad and Kalai Selvan.
- Hyderabad : ICFAI, 2007.
- 198 p.
Table of contents:
Section 1. Concepts
Section 2. Business strategy
Section 3. Case studies
Index
9788131407325
Marketing.
658.82 / PRA/CUS