TY  - BOOK
AU  - Krishna, Gradha V. (Ed.)
TI  - Marketing of insurance services in India
SN  - 9788131415443
U1  - 658.8 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Indian insurance scenario
Section 2. The marketing mix
Section 3. Cases
Index
ER  -