TY  - BOOK
AU  - Harish, R. (Ed.)
TI  - Brand  Architecture : : concepts and cases
SN  - 9788131415955
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts and approaches
Section 2. Cases 
Index
ER  -