TY  - BOOK
AU  - Chaturvedi, Braj Mohan (Ed.)
TI  - Total brand management: an introduction
SN  - 8118813823
U1  - 658.827 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases 
Index
ER  -