Chaturvedi, Braj Mohan (Ed.) <br/><br/>
Total brand management :  an introduction 
edited by Braj Mohan Chaturvedi. 
 - Hyderabad :  ICFAI,  2004. 
 - 179 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases <br/>Index  
<br/><br/><label>ISBN: </label>8118813823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA/TOT