TY  - BOOK
AU  - Suresh, K (Ed.)
AU  - Srinivasan, Mannar Indira (Ed.)
TI  - Public service advertising: some issues and campaigns
SN  - 9788131415672
U1  - 659.1 
PY  - 2008///,
CY  - Hyderabad
PB  - ICFAI
KW  - Advertising
N1  - Table of Contents :
Section 1. Introduction
Section 2. Issues
Section 3. Global campaigns
Section 4. Indian caselets
Index
ER  -