Srinivasan, R. <br/><br/>
Services marketing:  the Indian context 
by R. Srinivasan. 
 - New Delhi :  Prentice-Hall of India,  2006. 
 - 243 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Understanding services<br/>Chapter 2. Services and economy of a country<br/>Chapter 3. Issues in marketing of services<br/>Chapter 4. Consumer decision process and ethical issues<br/>Chapter 5. Service delivery process<br/>Chapter 6. Pricing<br/>Chapter 7. Services communication mix<br/>Chapter 8. Firm's physical evidence<br/>Chapter 9. Managing employees and consumers<br/>Chapter 10. Customer satisfaction and service quality<br/>Chapter 11. Services failure, recovery and customer retention<br/>Chapter 12. Hospitality and tourism services<br/>Chapter 13. Financial services<br/>Chapter 14. Information technology services<br/>Chapter 15. Health care services marketing<br/>Reference<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788120325982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  /  SRI/SER