Chaturvedi, Brijmohan (ed.) <br/><br/>
Strategic marketing: concepts and cases 

 - Hyderabad   ICFAI  2003 
 - 195 p. 
<br/><br/><label>ISBN: </label>8178812355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / CHA/STR