TY  - BOOK
AU  - Sreedhar, G. V. S. (Ed.)
TI  - Below the line marketing : : concepts and cases
SN  - 9788131400968
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Concepts 
Section 2. Cases
Bibliography
Index
ER  -