Sreedhar, G. V. S. (Ed.) <br/><br/>
Below the line marketing :   concepts and cases 
edited by G. V. S. Sreedhar. 
 - Hyderabad :  ICFAI,  2006. 
 - 214 p. 
<br/><br/> Table of Contents:<br/>Section 1. Concepts <br/>Section 2. Cases<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9788131400968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRE/BEL