TY  - BOOK
AU  - Lahiri, Keka (Ed.)
TI  - Services marketing: : issues and cases
SN  - 9788131406182
U1  - 658.8 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Issues and challenges
Section 2. Overcoming challenges
Section 3. Case
ER  -