Lahiri, Keka (Ed.) <br/><br/>
Services marketing:   issues and cases 
Edited by Keka Lahiri. 
 - Hyderabad :  ICFAI  2007 
 - 212 p. 
<br/><br/> Table of Contents:<br/>Section 1. Issues and challenges<br/>Section 2. Overcoming challenges<br/>Section 3. Case  
<br/><br/><label>ISBN: </label>9788131406182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAH/SER