TY  - BOOK
AU  - Meyer, Marc H.
TI  - Fast path to corporate growth: leveraging knowledge and technologies to new market applications
SN  - 9780195180862
U1  - 658.4 
PY  - 2007///
CY  - Oxford
PB  - Oxford university press
KW  - Management
N1  - Table of Contents:
Chapter 1. IBM rises from the ashes 
Chapter 2. A framework for action 
Chapter 3. Segmenting markets for growth 
Chapter 4. Understanding user needs 
Chapter 5. Creating design concepts, prototyping, and validating design choices 
Chapter 6. How Honda innovates 
Chapter 7. Product line and platform development 
Chapter 8. Honda's Element comes to life 
Chapter 9. Business model innovation 
Chapter 10. New brand and product line development at Mars 
Chapter 11. Making the business case 
Chapter 12. Executive decision making 
Chapter 13. Leading teams to growth.
Appendix
Index
ER  -