Meyer, Marc H. <br/><br/>
Fast path to corporate growth :  leveraging knowledge and technologies to new market applications 
by Marc H. Meyer. 
 - Oxford :  Oxford university press,  2007. 
 - 326 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. IBM rises from the ashes <br/>Chapter 2. A framework for action <br/>Chapter 3. Segmenting markets for growth <br/>Chapter 4. Understanding user needs <br/>Chapter 5. Creating design concepts, prototyping, and validating design choices <br/>Chapter 6. How Honda innovates <br/>Chapter 7. Product line and platform development <br/>Chapter 8. Honda's Element comes to life <br/>Chapter 9. Business model innovation <br/>Chapter 10. New brand and product line development at Mars <br/>Chapter 11. Making the business case <br/>Chapter 12. Executive decision making <br/>Chapter 13. Leading teams to growth.<br/>Appendix<br/>Index 
<br/><br/><label>ISBN: </label>9780195180862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.4  / MEY/FAS