Percy, Larry <br/><br/>
Strategic advertising management 

 - 2nd 
 - Oxford   Oxford university press  2005 
<br/><br/><label>ISBN: </label>9780199274895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / PER/LAR