TY  - BOOK
AU  - Nargundkar, Rajender
TI  - Services and marketing: text and cases
SN  - 9780070616318
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Prelude to the seven P's pf services marketing
Chapter 2. Product- the first P
Chapter 3. Place- the second P
Chapter 4. Promotion- the third P
Chapter 5. Price- the fourth P
Chapter 6. People- the fifth P
Chapter 7. Physical evidence- the sixth P
Chapter 8. Process- the seventh P
Chapter 9. Integrated services strategy
Chapter 10. Globalisation of services
Chapter 11. Retailing in India and around the world
Chapter 12. Customer relationship management (CRM)
Bibliography 
Index
ER  -