Nargundkar, Rajender <br/><br/>
Services and marketing :  text and cases 
by Rajendra Nargundkar. 
 - 2nd ed.  
 - New Delhi :  Tata McGraw Hill,  2006. 
 - 451 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Prelude to the seven P's pf services marketing<br/>Chapter 2. Product- the first P<br/>Chapter 3. Place- the second P<br/>Chapter 4. Promotion- the third P<br/>Chapter 5. Price- the fourth P<br/>Chapter 6. People- the fifth P<br/>Chapter 7. Physical evidence- the sixth P<br/>Chapter 8. Process- the seventh P<br/>Chapter 9. Integrated services strategy<br/>Chapter 10. Globalisation of services<br/>Chapter 11. Retailing in India and around the world<br/>Chapter 12. Customer relationship management (CRM)<br/>Bibliography <br/>Index  
<br/><br/><label>ISBN: </label>9780070616318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR/SER