TY  - BOOK
AU  - Easwaran, Sunanda
AU  - Singh, Sharmila J. 
TI  - Marketing research : : concepts, practices and cases
SN  - 9780195676969
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Oxford
KW  - Marketing
N1  - Table of Contents :
Part 1. Introduction to marketing research
Part 2. Planning for marketing research
Part 3. Implementing research : quantitative surveys
Part 4. Qualitative research and its implementation
Part 5. Getting meaning out of data and application
Index

ER  -