Easwaran, Sunanda <br/><br/>
Marketing research :   concepts, practices and cases 
by Sunanda Easwaran and Sharmila J. Singh. 
 - New Delhi :  Oxford,  2006. 
 - 605 p. 
<br/><br/> Table of Contents :<br/>Part 1. Introduction to marketing research<br/>Part 2. Planning for marketing research<br/>Part 3. Implementing research : quantitative surveys<br/>Part 4. Qualitative research and its implementation<br/>Part 5. Getting meaning out of data and application<br/>Index  <br/> 
<br/><br/><label>ISBN: </label>9780195676969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83  / EAS/MAR