TY  - BOOK
AU  - Rosenbloom, Bert
TI  - Marketing channels: a management view
SN  - 9788131502808
U1  - 658.87 
PY  - 2007///
CY  - Aunt Valia
PB  - Cengage, 
KW  - Marketing
N1  - Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index
ER  -