TY  - BOOK
AU  - Apte, Govind
TI  - Services marketing
SN  - 9780195667585
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Oxford
KW  - Marketing
N1  - Table of contents:
Chapter 1. Services : characteristics and categories 
Chapter 2. Trends in service marketing 
Chapter 3. Consumer behaviour 
Chapter 4. Marketing mix elements for services 
Chapter 5. Product, promotion, price, and distribution
Chapter 6. Role of people in services marketing 
Chapter 7. Physical evidence of a service 
Chapter 8. Service quality, measurement, and control 
Chapter 9. Demand and supply management 
Chapter 10. Marketing research in services marketing 
Chapter 11. Management of the services marketing effort 
Chapter 12. Service tax provisions 
Appendix
ER  -