Apte, Govind <br/><br/>
Services marketing 
by Govind Apte. 
 - New Delhi :  Oxford,  2007. 
 - 440 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Services : characteristics and categories <br/>Chapter 2. Trends in service marketing <br/>Chapter 3. Consumer behaviour <br/>Chapter 4. Marketing mix elements for services <br/>Chapter 5. Product, promotion, price, and distribution<br/>Chapter 6. Role of people in services marketing <br/>Chapter 7. Physical evidence of a service <br/>Chapter 8. Service quality, measurement, and control <br/>Chapter 9. Demand and supply management <br/>Chapter 10. Marketing research in services marketing <br/>Chapter 11. Management of the services marketing effort <br/>Chapter 12. Service tax provisions <br/>Appendix 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT/SER