TY  - BOOK
AU  - Bhatia, Tej K.
TI  - Advertising and marketing in rural India: language, culture, and communication
SN  - 9780230633896
U1  - 659.1 
PY  - 2007///
CY  - Delhi
PB  - Mcmillian
KW  - Advertising -- India
N1  - Table of Contents :
Chapter 1. Environment of rural marketing and advertising in India
Chapter 2. Language, communication, and conventional media 
Chapter 3. Non-conventional media
Chapter 4. Advertising communication and language
Chapter 5. The making of a rural advertising
Chapter 6. Wall advertising : globalisation, localisation, or glocalisation
Chapter 7. Commercial advertising
Chapter 8. Social and development messages
Chapter 9. Imaging and imagining women
Chapter 10. Religion and advertising
Chapter 11. A new era of marketing and rural communication
Chapter 12. Advertising and marketing in rural India : present and future
Index
ER  -