Bhatia, Tej K. <br/><br/>
Advertising and marketing in rural India :  language, culture, and communication 
by Tej K. Bhatia. 
 - 2nd ed. 
 - Delhi :  Mcmillian,  2007. 
 - 327 p. 
<br/><br/> Table of Contents :<br/>Chapter 1. Environment of rural marketing and advertising in India<br/>Chapter 2. Language, communication, and conventional media <br/>Chapter 3. Non-conventional media<br/>Chapter 4. Advertising communication and language<br/>Chapter 5. The making of a rural advertising<br/>Chapter 6. Wall advertising : globalisation, localisation, or glocalisation<br/>Chapter 7. Commercial advertising<br/>Chapter 8. Social and development messages<br/>Chapter 9. Imaging and imagining women<br/>Chapter 10. Religion and advertising<br/>Chapter 11. A new era of marketing and rural communication<br/>Chapter 12. Advertising and marketing in rural India : present and future<br/>Index 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- India.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BHA/ADV