Seth, Rakesh <br/><br/>
Creating customer delight :  the how and why of CRM 
by Rakesh seth and Kirti Seth. 
 - New Delhi :  Sage,   2005. 
 - 154 p. 
<br/><br/> Table of contents:<br/>Chapter 1. The growing need for CRM <br/>Chapter 2. Taking an integrated approach <br/>Chapter 3. Database management <br/>Chapter 4. CRM in call centres <br/>Chapter 5. CRM one-to-one <br/>Chapter 6. The sound of service.<br/>Appendix<br/>Index 
<br/><br/><label>ISBN: </label>9780761932963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / SET/CRE