Business Week <br/><br/>
Marketing power plays:  how the world's most ingenious marketers reach the top of their game 
by Business Week. 
 - New Delhi :  Tata McGraw Hill,  2007. 
 - 178 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. George Bodenheimer: n the ESPN zone<br/>Chapter 2. James Ownes: Caterpillar sinks its claws into services<br/>Chapter 3. Steven Freiberg: Thinking locally at citigroup<br/>Chapter 4. Paul Otellini: Inside intel<br/>Chapter 5. Hans Straberg: Electrolux cleans up<br/>Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart<br/>Chapter 7. Anne Livermore: HP's ultimate team player<br/>Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents<br/>Chapter 9. Judy McGrath: Keeping MTV cool<br/>Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand<br/>Chapter 11. Jeff Immelt: demanding more risk and innovation from GE<br/>Chapter 12. Marissa Mayer: managing Google's idea factory<br/>Chapter 13. Steve Jobs: Apple's visionary is shaking up disney<br/>Chapter 14. Jim McNerney: 3M's rising star revs uo innovation<br/>Chapter 15. Russell Simmons: from Hip- Hop to mainstream 
<br/><br/><label>ISBN: </label>9780070658424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUS/MAR