TY  - BOOK
AU  - Blois, Keith (Ed.)
TI  - Textbook of marketing
SN  - 9780195687170
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Oxford
KW  - Marketing
N1  - Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index
ER  -