Blois, Keith (Ed.) <br/><br/>
Textbook of marketing 
edited by Keith Blois. 
 - New York :  Oxford,  2000. 
 - 658 p. 
<br/><br/> Table of contents:<br/>Part 1. Customers, markets and marketing<br/>Part 2. Understanding and assessing buyer behaviour<br/>Part 3. The product offering<br/>Part 4. Formulating and implementing marketing strategy<br/>Part 5. Issues in marketing strategies<br/>References<br/>Index 
<br/><br/><label>ISBN: </label>9780195687170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLO/TEX