TY  - BOOK
AU  - Parsons, Elizabeth (Ed.)
AU  - Maclaran, Pauline (Ed.)
AU  - Tadajewski, Mark (Ed.)
TI  - Nonprofit marketing (Vol.1)
SN  - 978184873590
U1  - 658.8 
PY  - 2008///
CY  - London
PB  - Sage
KW  - Marketing
N1  - Table of Contents:
The evolution of nonprofit marketing
Chapter 1. The broadening of the marketing domain
Chapter 2. Rethinking core concepts
Chapter 3. Developments in practice
ER  -