Parsons, Elizabeth (Ed.)

Nonprofit marketing (Vol.1) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski. - London : Sage, 2008. - 329 p.

Table of Contents:
The evolution of nonprofit marketing
Chapter 1. The broadening of the marketing domain
Chapter 2. Rethinking core concepts
Chapter 3. Developments in practice

978184873590


Marketing.

658.8 / PAR/NON