TY  - BOOK
AU  - Bradley, Nigel
TI  - Marketing reseach: tools and techniques
SN  - 9780195691641
U1  - 658.83 
PY  - 2010///
CY  - New Delhi
PB  - Oxford
KW  - Marketing
N1  - Table of Contents ;
Part 1. Research preparation
Part 2. Data collection
Part 3. Analysis and communication
Part 4. Marketing research applications 
Market researcher's toolbox
Index
ER  -