McDonaldization of society : into the digital age
by George Ritzer.
- 9th ed.
- Carlifornia : Sage Pub., 2018.
- 259 p.
Table of Contents : Chapter 1. Introduction Chapter 2. Mcdonaldization past and present Chapter 3. Efficiency and calulability : consumers 1 Chapter 4. Predictability and control ; consumers 2 Chapter 5. Efficiency and calculability : Mcjobs and other Mcdonaldized occupations 1 Chapter 6. Predictability and control : Mcjobs and other Mcdonaldized occupations 2 Chapter 7. The irrationality of rationality : traffic jams on those "happy trails" Index