TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan.
TI  - Hooked: how to build habit forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2014///
CY  - London
PB  - Penguin
KW  - New Products
KW  - Consumer Behaviour
N1  - Table of Contents :
Chapter 1.The Habit Zone
Chapter 2.Trigger
Chapter 3. Action
Chapter 4. Variable Reward
Chapter 5. Investment
Chapter 6. What Are You Going to Do with This? 
Chapter 7. Case Study : The Bible App
Chapter 8. Habit Testing and Where to Look for Habit-forming Opportunities
Acknowledgements
Contributors
Appendix
Notes

ER  -