Eyal, Nir <br/><br/>
Hooked :  how to build habit forming products. 
by Nir Eyal and Ryan Hoover. 
 - London :  Penguin,  2014. 
 - 242 p. 
<br/><br/> Table of Contents :<br/>Chapter 1.The Habit Zone<br/>Chapter 2.Trigger<br/>Chapter 3. Action<br/>Chapter 4. Variable Reward<br/>Chapter 5. Investment<br/>Chapter 6. What Are You Going to Do with This? <br/>Chapter 7. Case Study : The Bible App<br/>Chapter 8. Habit Testing and Where to Look for Habit-forming Opportunities<br/>Acknowledgements<br/>Contributors<br/>Appendix<br/>Notes<br/> 
<br/><br/><label>ISBN: </label>9780241184837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products.<br/>Consumer Behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.575  / EYA/HOO