TY - BOOK AU - Kawasaki, Guy TI - Art of the start 2.0: the time-tested, battle-hardened guide for anyone starting anything SN - 9780241187265 U1 - 658.11 PY - 2015/// CY - UK PB - Penguin KW - New Business Enterprises. KW - Business & Economics--Entrepreneurship. N1 - Table of Contents: Read Me First Part 1. Conception Part 2. Activation Part 3. Proliferation Part 4. Obligation Afterword What do Entrepreneurs Do? After Afterword Index ER -