Innovator's method : bringing the lean startup into your organization
by Nathan Furr and Jeff Dyer.
- Boston : HBR Press, 2014.
- 268 p.
Table of Contents : Introduction Chapter 1. The innovator's method Chapter 2. Leadership in the age of uncertainty Chapter 3. Insight : savor surprises Chapter 4. Problem : discover the job-to-be-done Chapter 5. Solution : prototype the minimum "awesome" product Chapter 6. Business model : validate the go-to-market strategy Chapter 7. Master the pivot Chapter 8. Scale it Chapter 9. Making the innovator's method work for you Chapter 10. Turn uncertainty into opportunity Appendix. An overview of the innovator's method Index