TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - South Asia
PB  - Pearson
KW  - Management
N1  - Table of Contents:
Part 1. Understanding Marketing Management
Part 2. Capturing Marketing Insights
Part 3. Connecting with Customers
Part 4. Building Strong Brands
Part 5. Creating Value
Part 6. Communicating Value
Part 7. Delivering Value
Part 8. Conducting Marketing Responsibility for Long-Term Success
ER  -