Kotler, Philip <br/><br/>
Marketing Management 
by Philip Kotler and Kevin Lane Keller. 
 - 15th ed. 
 - South Asia :  Pearson,  2016. 
 - page vaies 
<br/><br/> Table of Contents:<br/>Part 1. Understanding Marketing Management<br/>Part 2. Capturing Marketing Insights<br/>Part 3. Connecting with Customers<br/>Part 4. Building Strong Brands<br/>Part 5. Creating Value<br/>Part 6. Communicating Value<br/>Part 7. Delivering Value<br/>Part 8. Conducting Marketing Responsibility for Long-Term Success 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/MAR