TY  - BOOK
AU  - Anand, Vijay Prakash
TI  - Marketing Management
SN  - 9789351198253
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - Biztantra
KW  - Management
N1  - Table of Contents:
Chapter 1. Overview of Marketing
Chapter 2. Market Oriented Strategic Planning
Chapter 3. Marketing Environment
Chapter 4. Marketing Research
Chapter 5. Consumer Markets
Chapter 6. Business Markets
Chapter 7. Segmentation, Targeting and Positioning
Chapter 8. Competition
Chapter 9. Brand
Chapter 10. Product
Chapter 11. Services Marketing
Chapter 12. Price
Chapter 13. Place
Chapter 14. Promotion-Integrated Marketing Communications
Chapter 15. Rural Marketing
Chapter 16. International Marketing
Chapter 17. Green Marketing
Index
ER  -