TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, L. L.
TI  - Consumer behavior
SN  - 9788177589993
U1  - 658.8342 
PY  - 2009///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Consumer Behaviour
N1  - Table of Contents:
Part 1. Introduction
Part 2. The consumer as an individual
Part 3. Consumers in their social and cultural settings
Part 4. The consumer's decision-making process
ER  -